Senior Copywriter

Developed B2B and B2C marketing content for the world’s leading provider of custom orthotics. Wrote advertising collateral for digital, print, web, blogs, catalogs, video, social media, sales collateral, training programs and corporate communication with an emphasis on brand building and patient-focused storytelling. Partnered with doctors, public relations and community outreach liaisons to promote company mission and goals. Directly involved in product development and new product launch campaigns.